Supporting the Launch of Well Pharmacy’s Be Well Supplement Range
Launching a new product range takes more than a great idea. It requires expertise across branding, manufacturing, packaging, compliance, and supply chain management to successfully bring a product to market.
The Expertise Behind the Project
To deliver the project successfully, a partnership was formed between Global production centre (Holland & Barrett), Brand IMS, and Vista Labels.
Global production centre (Holland & Barrett)
Through its white-label manufacturing and packing service, Holland & Barrett provided product manufacturing, bottling, packing, quality assurance, and production expertise.
Brand IMS
developed the label designs and artwork, creating a cohesive visual identity for the new Be Well range while ensuring all packaging requirements were met.
Vista Labels
worked closely with both teams to provide guidance on label production, material selection, print specifications, artwork considerations, and final label manufacture. By becoming involved early in the process, Vista was able to help ensure the labels were not only visually impactful but also practical, compliant, and production-ready.
The Process
A planning meeting was held at Holland & Barrett’s Burton headquarters, bringing together representatives from Holland & Barrett, Brand IMS, and Vista Labels to align on objectives and establish a clear route forward.
Over the following seven months, the partnership worked closely with Well Pharmacy through every stage of development.
Over the seven-month development period, the project progressed through several key stages:
- Packaging design
- Artwork development and approval
- Material selection and label specification
- Label production and quality checks
- Manufacturing, packing, and product launch
With multiple approvals required throughout the process, regular communication between all parties helped keep the project moving forward while ensuring quality standards were maintained at every stage.
The Solutions
Vista Labels produced the labels using its advanced digital printing technology, delivering the flexibility required for a multi-SKU product launch while maintaining consistency across the entire range.
The digital process allowed the team to efficiently manage 24 individual product variants while ensuring colour accuracy, print quality, and brand consistency throughout production.
Combined with Holland & Barrett’s manufacturing expertise and Brand IMS’s creative support, the partnership delivered a seamless end-to-end solution for Well Pharmacy.
“The Be Well project highlights the value of involving specialist suppliers early in the development process. From initial discussions through to final production, every stage required close communication and technical input to ensure the finished product met expectations. It has been rewarding to see the range successfully launch and continue to grow.”
Stuart Mellish, Production Director
The Results
The Be Well range successfully launched into the market, providing Well Pharmacy with a professionally branded supplement range supported by an experienced team of manufacturing, design, and labelling specialists.
- 24 product SKUs launched
- 7 months from concept to production
- End-to-end support throughout development
- 150,000+ units produced to date
- Partnership-led delivery across design, manufacturing, and labelling
Looking Ahead
The success of the Be Well range demonstrates how specialist expertise across design, manufacturing, packing, and labelling can help businesses bring products to market efficiently and confidently.
Through its ongoing relationship with Holland & Barrett, Vista Labels continues to support new white-label product launches, helping brands navigate the journey from concept to shelf.
Whether launching a new supplement range or expanding an existing product portfolio, businesses can benefit from access to an experienced team that understands every stage of the product development process.